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Ads, fads, and consumer culture : advertising's impact on American character and society

著者: Arthur Asa Berger
出版商: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
版本/格式:   Print book : 英语 : 3. ed查看所有的版本和格式
数据库:WorldCat
提要:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  再读一些...

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文件类型: 书, 互联网资源
所有的著者/提供者: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC号码: 237127915
描述: XXV, 217 S. : ill., graph. Darst
责任: Arthur Asa Berger ; with illustrations by the author.
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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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