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Ads, fads, and consumer culture : advertising's impact on American character and society

作者: Arthur Asa Berger
出版商: Lanham [u.a.] : Rowman & Littlefield Publishers, 2007.
版本/格式:   打印圖書 : 英語 : 3. ed所有版本和格式的總覽
資料庫:WorldCat
提要:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  再讀一些...

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資料類型: 網際網路資源
文件類型 圖書, 網際網路資源
所有的作者/貢獻者: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC系統控制編碼: 237127915
描述: XXV, 217 S. : ill., graph. Darst
責任: Arthur Asa Berger ; with illustrations by the author.
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The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other 再讀一些...

 
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