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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham [u.a.] : Rowman & Littlefield, 2007.
Edition/Format:   Book : English : 3. edView all editions and formats
Database:WorldCat
Summary:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Read more...

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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 9780742554443 0742554449
OCLC Number: 263707129
Description: XXV, 215 S. : ill.
Responsibility: Arthur Asa Berger.

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The manner in which advertising is developed and implemented, and the incredible influence it has on our culture and consumers, is profound. Ads, Fads, and Consumer Culture delves into this and other Read more...

 
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