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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield, 2007.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Read more...

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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC Number: 456477335
Notes: About the author: str. 217.
Description: XXV, 217 str. : ilustr. ; 23 cm
Responsibility: Arthur Asa Berger ; with illustrations by the author.

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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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