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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, MD, USA : Rowman & Littlefield Publishers, 2000
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.
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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742500314 9780742500310 0742500306 9780742500303
OCLC Number: 469374502
Description: 167 s.

Abstract:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  Read more...

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Read more...

 
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