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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield Publishers, 2007
Edition/Format:   Book : English : 3. edView all editions and formats
Database:WorldCat
Summary:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Read more...

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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 9780742554436 0742554430 0742554449 9780742554443
OCLC Number: 486213954
Description: xxv, 217 s. : ill.
Responsibility: Arthur Asa Berger ; with illustrations by the author

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I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
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