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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, Md. : Rowman & Littlefield, ©2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  Read more...

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Additional Physical Format: Print version:
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture.
Lanham, Md. : Rowman & Littlefield, ©2000
(DLC) 00035296
(OCoLC)43751593
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur Asa Berger
OCLC Number: 680499818
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xv, 167 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Advertising in American society --
Consumer cultures --
Advertising and the communication process --
Running it up a flagpole to see if anyone salutes --
Sexuality and advertising --
Political advertising --
Marketing society --
Analysing print advertisements --
Analyzing television commercials.
Responsibility: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Read more...

 
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