skip to content
Ads, fads, and consumer culture : advertising's impact on American character and society Preview this item
ClosePreview this item
Checking...

Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield, ©2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Berger, Arthur Asa.
Ads, fads, and consumer culture.
Lanham : Rowman & Littlefield, 2011
(OCoLC)700406822
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur Asa Berger
ISBN: 9781442206700 1442206705
OCLC Number: 712141963
Description: 1 online resource (xxiii, 233 pages) : illustrations (some color)
Contents: FOREWORD; PREFACE TO THE FOURTH EDITION; PREFACE TO THE THIRD EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS: The Macintosh "1984" Commercial; CHAPTER 10. WHERE NEXT?
Responsibility: Arthur Asa Berger ; with illustrations by the author.

Abstract:

Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, politic.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/712141963> # Ads, fads, and consumer culture : advertising's impact on American character and society
    a schema:CreativeWork, schema:Book, schema:MediaObject ;
   library:oclcnum "712141963" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/mdu> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796394193#Place/lanham> ; # Lanham
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={F667584F-B2FC-47B6-A630-1D8A4531CF3C}&Format=50'" ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://www.contentreserve.com/TitleInfo.asp?ID={F667584F-B2FC-47B6-A630-1D8A4531CF3C}&Format=410'" ;
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://images.contentreserve.com/ImageType-100/1873-1/{F667584F-B2FC-47B6-A630-1D8A4531CF3C}Img100.jpg'" ;
   schema:about <http://id.loc.gov/authorities/subjects/sh2008101689> ; # Consumer education--United States
   schema:about <http://dewey.info/class/659.10420973/e22/> ;
   schema:about <http://id.worldcat.org/fast/876300> ; # Popular culture
   schema:about <http://id.loc.gov/authorities/subjects/sh85140482> ; # Popular culture--United States
   schema:about <http://experiment.worldcat.org/entity/work/data/796394193#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
   schema:about <http://experiment.worldcat.org/entity/work/data/796394193#Topic/advertising> ; # Advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh2007100691> ; # Advertising--United States
   schema:about <http://id.worldcat.org/fast/797511> ; # Consumer education
   schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2011" ;
   schema:creator <http://viaf.org/viaf/103117703> ; # Arthur Asa Berger
   schema:datePublished "2011" ;
   schema:description "FOREWORD; PREFACE TO THE FOURTH EDITION; PREFACE TO THE THIRD EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS: The Macintosh "1984" Commercial; CHAPTER 10. WHERE NEXT?"@en ;
   schema:description "Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, politic."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796394193> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/700406822> ;
   schema:name "Ads, fads, and consumer culture : advertising's impact on American character and society"@en ;
   schema:productID "712141963" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/712141963#PublicationEvent/lanham_rowman_&_littlefield_2011> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796394193#Agent/rowman_&_littlefield> ; # Rowman & Littlefield
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=359977> ;
   schema:url "http://images.contentreserve.com/ImageType-100/1873-1/{F667584F-B2FC-47B6-A630-1D8A4531CF3C}Img100.jpg" ;
   schema:url <http://www.myilibrary.com?id=303106> ;
   schema:url <http://www.myilibrary.com?id=303106&ref=toc> ;
   schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={F667584F-B2FC-47B6-A630-1D8A4531CF3C}&Format=410" ;
   schema:url "http://www.contentreserve.com/TitleInfo.asp?ID={F667584F-B2FC-47B6-A630-1D8A4531CF3C}&Format=50" ;
   schema:workExample <http://worldcat.org/isbn/9781442206700> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/712141963> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/796394193#Agent/rowman_&_littlefield> # Rowman & Littlefield
    a bgn:Agent ;
   schema:name "Rowman & Littlefield" ;
    .

<http://experiment.worldcat.org/entity/work/data/796394193#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2007100691> # Advertising--United States
    a schema:Intangible ;
   schema:name "Advertising--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh2008101689> # Consumer education--United States
    a schema:Intangible ;
   schema:name "Consumer education--United States"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85140482> # Popular culture--United States
    a schema:Intangible ;
   schema:name "Popular culture--United States"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
   schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797511> # Consumer education
    a schema:Intangible ;
   schema:name "Consumer education"@en ;
    .

<http://id.worldcat.org/fast/876300> # Popular culture
    a schema:Intangible ;
   schema:name "Popular culture"@en ;
    .

<http://viaf.org/viaf/103117703> # Arthur Asa Berger
    a schema:Person ;
   schema:birthDate "1933" ;
   schema:familyName "Berger" ;
   schema:givenName "Arthur Asa" ;
   schema:name "Arthur Asa Berger" ;
    .

<http://worldcat.org/isbn/9781442206700>
    a schema:ProductModel ;
   schema:isbn "1442206705" ;
   schema:isbn "9781442206700" ;
    .

<http://www.worldcat.org/oclc/700406822>
    a schema:CreativeWork ;
   rdfs:label "Ads, fads, and consumer culture." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/712141963> ; # Ads, fads, and consumer culture : advertising's impact on American character and society
    .

<http://www.worldcat.org/title/-/oclc/712141963>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/712141963> ; # Ads, fads, and consumer culture : advertising's impact on American character and society
   schema:dateModified "2017-10-21" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.