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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society.

Author: Berger, Arthur Asa
Publisher: Rowman & Littlefield Publishers, Inc. 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of  Read more...
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Details

Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Berger, Arthur Asa
ISBN: 128303106X 9781283031066
OCLC Number: 732805774
Description: 1 online resource (258)
Contents: Cover --
Contents --
Foreword --
Preface To The Fourth Edition --
Preface To The Third Edition --
Acknowledgments --
Chapter 1. Advertising In American Society --
Chapter 2. Consumer Cultures --
Chapter 3. Advertising And The Communication Process --
Chapter 4. Running It Up A Flagpole To See If Anyone Salutes --
Chapter 5. Sexuality And Advertising --
Chapter 6. Political Advertising --
Chapter 7. The Marketing Society --
Chapter 8. Analyzing Print Advertisements or: Six Ways of Looking At a Fidji Perfume Advertisement --
Chapter 9. Analyzing Television Commercials: The Macintosh 8220;19848221; Commercial --
Chapter 10. Where Next? --
Appendix: Useful Web Sites --
Glossary --
Annotated Bibliography --
Bibliography --
Index --
About The Author

Abstract:

Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfumeadvertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It alsooffers a glossary to terms used in the book and an annotated bibliography.

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Linked Data


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schema:description"Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, political advertising, and marketing theory. The marketing discussion deals with the Values and Lifestyle Typology (VALS) and the Claritas typology. The chapters analyzing print advertisements and television commercials are distinctive features of the book. For print advertising, it provides a list of topics to consider in analyzing print advertising and then provides a detailed analysis of a fascinating Fidji perfumeadvertisement that shows a Polynesian woman with a snake around her neck. It provides a semiotic, psychoanalytic, sociological, Marxist, mythic, and Feminist analysis of this advertisement. For television commercials, it analyzes the famous Macintosh "1984" commercials in a number of different ways as well. In the last chapter it speculates about the role of advertising in selling drugs to people, children and advertising, and the problems advertising agencies have in getting people's attention. It alsooffers a glossary to terms used in the book and an annotated bibliography."
schema:description"Cover -- Contents -- Foreword -- Preface To The Fourth Edition -- Preface To The Third Edition -- Acknowledgments -- Chapter 1. Advertising In American Society -- Chapter 2. Consumer Cultures -- Chapter 3. Advertising And The Communication Process -- Chapter 4. Running It Up A Flagpole To See If Anyone Salutes -- Chapter 5. Sexuality And Advertising -- Chapter 6. Political Advertising -- Chapter 7. The Marketing Society -- Chapter 8. Analyzing Print Advertisements or: Six Ways of Looking At a Fidji Perfume Advertisement -- Chapter 9. Analyzing Television Commercials: The Macintosh 8220;19848221; Commercial -- Chapter 10. Where Next? -- Appendix: Useful Web Sites -- Glossary -- Annotated Bibliography -- Bibliography -- Index -- About The Author"
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