skip to content
Ads, fads, and consumer culture : advertising's impact on American character and society Preview this item
ClosePreview this item
Checking...

Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield Publishers, ©2007.
Edition/Format:   Book : English : 3rd edView all editions and formats
Database:WorldCat
Summary:
"Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Additional Physical Format: Online version:
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture.
Lanham : Rowman & Littlefield Publishers, c2007
(OCoLC)608420385
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742554430 9780742554436 0742554449 9780742554443
OCLC Number: 76925253
Description: xxv, 217 p. : ill. ; 24 cm.
Contents: 1. Advertising in American society --
Advertising as a puzzlement --
Defining advertising --
Advertising agencies --
A psycho-cultural perspective on advertising --
Running it up a flagpole to see if anyone salutes --
Commercials as mini-dramas and works of art --
Teleculture --
The Super Bowl --
Conclusion --
2. Consumer cultures --
A cultural critique of advertising --
Consumer cultures defined --
Taste cultures and advertising --
The postmodern perspective --
Consumer culture and privatism --
Neiman Marcus and "couthification" --
Needs are finite, desires are infinite --
Mimetic desire --
Are there four consumer cultures, not just one? --
Classified advertising --
3. Advertising and the communication process --
The Lasswell formula --
Focal points and the study of media --
The Lasswell formula and focal points --
A problem with the Lasswell formula --
Metaphor and metonymy --
4. Running it up a flagpole to see if anyone salutes --
Lisa's morning : a fiction --
Lisa Greatgal's and John Q. Public's daily media diet --
Television viewing and exposure to commercials --
Our all-consuming passion for consuming --
The price we pay for "free" television --
The illusion of control --
Being a "branded individual" --
Selling oneself --
The problem of self-alienation --
We can choose as we please, but can we please as we please? --
The agony of choice --
Non-advertising forms of advertising. 5. Sexuality and advertising --
Sex in advertising --
Sexploitation and anxiety --
The peach that became a prune : a cautionary fable --
The pseudo-poetic appeal to the illiterate --
Sex sells cigarettes --
The case of Joe Camel --
Sex and the problem of clutter --
6. Political advertising --
Kinds of political advertisements --
The 1998 California primary : a "virtual" campaign for governor --
Questions raised by the "virtual" campaign --
The 2002 California campaign for governor --
The code of the commercial (and other political advertising) --
The emotional basis of partisan politics --
The death of the tobacco bill --
7. The marketing society --
Statistics on advertising --
More comments on the illusion of freedom --
The marketing view --
The VALS 1 typology --
Using the VALS 1 typology : a case study --
VALS 2 : a revision of the VALS 1 typology --
Zip codes and kinds of consumers --
The Claritas typology --
Magazine choice as an indicator of consumer taste --
Types of teenage consumers --
Blogs and marketing --
A typology for everyone in the world --
A comparison of the different typologies --
A conclusion in the form of a question. 8. Analyzing print advertisements, or : Six ways of looking at a Fidji perfume advertisement --
Lotman's contributions to understanding texts --
What's there to analyze in an advertisement? --
Analyzing the Fidji ad --
A semiotic interpretation of the Fidji advertisement --
A psychoanalytic interpretation of the Fidji advertisement --
A sociological interpretation of the Fidji advertisement --
A Marxist interpretation of the Fidji advertisement --
The myth model and the Fidji advertisement --
A feminist interpretation of the Fidji advertisement --
9. Analyzing television commercials --
The Macintosh "1984" commercial --
A synopsis of the text --
The background --
George Orwell's 1984 and Ridley Scott's "1984" --
The image of the total institution --
The prisoners' boots --
The blond as symbol --
The brainwashing scenario --
The big brother figure --
The brainwasher's message --
The big explosion --
The inmates' response --
The Macintosh announcement --
The heroine as mythic figure --
Psychoanalytic aspects of the commercial --
The blond as mediator --
Alienated proles --
The big blue --
A clever marketing strategy --
The "1984" commercial and a bit of scholarly research --
10. Where next? --
Drug advertising --
Children and advertising --
Battling for people's attention --
Appendix. Useful Web sites --
Glossary.
Responsibility: Arthur Asa Berger ; with illustrations by the author.
More information:

Abstract:

A cultural studies critique of advertising and its impacts on American society. It looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication  Read more...

Reviews

Editorial reviews

Publisher Synopsis

I like the text very, very much; the analysis is excellent, and my students echo my praise.... Dr. Berger has written a heck of a nice book.--Craig Roell

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(10)

User lists with this item (9)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/76925253>
library:oclcnum"76925253"
library:placeOfPublication
library:placeOfPublication
rdf:typeschema:MediaObject
rdf:typeschema:Book
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:bookEdition"3rd ed."
schema:copyrightYear"2007"
schema:creator
schema:datePublished"2007"
schema:description"Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text."--BOOK JACKET."@en
schema:description"8. Analyzing print advertisements, or : Six ways of looking at a Fidji perfume advertisement -- Lotman's contributions to understanding texts -- What's there to analyze in an advertisement? -- Analyzing the Fidji ad -- A semiotic interpretation of the Fidji advertisement -- A psychoanalytic interpretation of the Fidji advertisement -- A sociological interpretation of the Fidji advertisement -- A Marxist interpretation of the Fidji advertisement -- The myth model and the Fidji advertisement -- A feminist interpretation of the Fidji advertisement -- 9. Analyzing television commercials -- The Macintosh "1984" commercial -- A synopsis of the text -- The background -- George Orwell's 1984 and Ridley Scott's "1984" -- The image of the total institution -- The prisoners' boots -- The blond as symbol -- The brainwashing scenario -- The big brother figure -- The brainwasher's message -- The big explosion -- The inmates' response -- The Macintosh announcement -- The heroine as mythic figure -- Psychoanalytic aspects of the commercial -- The blond as mediator -- Alienated proles -- The big blue -- A clever marketing strategy -- The "1984" commercial and a bit of scholarly research -- 10. Where next? -- Drug advertising -- Children and advertising -- Battling for people's attention -- Appendix. Useful Web sites -- Glossary."@en
schema:description"5. Sexuality and advertising -- Sex in advertising -- Sexploitation and anxiety -- The peach that became a prune : a cautionary fable -- The pseudo-poetic appeal to the illiterate -- Sex sells cigarettes -- The case of Joe Camel -- Sex and the problem of clutter -- 6. Political advertising -- Kinds of political advertisements -- The 1998 California primary : a "virtual" campaign for governor -- Questions raised by the "virtual" campaign -- The 2002 California campaign for governor -- The code of the commercial (and other political advertising) -- The emotional basis of partisan politics -- The death of the tobacco bill -- 7. The marketing society -- Statistics on advertising -- More comments on the illusion of freedom -- The marketing view -- The VALS 1 typology -- Using the VALS 1 typology : a case study -- VALS 2 : a revision of the VALS 1 typology -- Zip codes and kinds of consumers -- The Claritas typology -- Magazine choice as an indicator of consumer taste -- Types of teenage consumers -- Blogs and marketing -- A typology for everyone in the world -- A comparison of the different typologies -- A conclusion in the form of a question."@en
schema:description"1. Advertising in American society -- Advertising as a puzzlement -- Defining advertising -- Advertising agencies -- A psycho-cultural perspective on advertising -- Running it up a flagpole to see if anyone salutes -- Commercials as mini-dramas and works of art -- Teleculture -- The Super Bowl -- Conclusion -- 2. Consumer cultures -- A cultural critique of advertising -- Consumer cultures defined -- Taste cultures and advertising -- The postmodern perspective -- Consumer culture and privatism -- Neiman Marcus and "couthification" -- Needs are finite, desires are infinite -- Mimetic desire -- Are there four consumer cultures, not just one? -- Classified advertising -- 3. Advertising and the communication process -- The Lasswell formula -- Focal points and the study of media -- The Lasswell formula and focal points -- A problem with the Lasswell formula -- Metaphor and metonymy -- 4. Running it up a flagpole to see if anyone salutes -- Lisa's morning : a fiction -- Lisa Greatgal's and John Q. Public's daily media diet -- Television viewing and exposure to commercials -- Our all-consuming passion for consuming -- The price we pay for "free" television -- The illusion of control -- Being a "branded individual" -- Selling oneself -- The problem of self-alienation -- We can choose as we please, but can we please as we please? -- The agony of choice -- Non-advertising forms of advertising."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/796394193>
schema:inLanguage"en"
schema:name"Ads, fads, and consumer culture : advertising's impact on American character and society"@en
schema:numberOfPages"217"
schema:publication
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/76925253>
schema:reviewBody""Now in its third edition, the popular Ads, Fads, and Consumer Culture is a cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing - and comes complete with updated ads and Berger's signature drawings."
schema:workExample
schema:workExample
wdrs:describedby

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.