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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham [Md.] : Rowman & Littlefield Publishers, 2011.
Edition/Format:   eBook : English : 4th edView all editions and formats
Database:WorldCat
Summary:
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Berger, Arthur Asa, 1933-
Ads, fads, and consumer culture.
Lanham [Md.] : Rowman & Littlefield Publishers, 2011
(DLC) 2006100596
Material Type: Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Arthur Asa Berger
ISBN: 9781442206700 1442206705
OCLC Number: 715183361
Description: 1 online resource (xxiii, 233 p.) : ill. (some col.)
Contents: FOREWORD; PREFACE TO THE FOURTH EDITION; PREFACE TO THE THIRD EDITION; ACKNOWLEDGMENTS; CHAPTER 1. ADVERTISING IN AMERICAN SOCIETY; CHAPTER 2. CONSUMER CULTURES; CHAPTER 3. ADVERTISING AND THE COMMUNICATION PROCESS; CHAPTER 4. RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; CHAPTER 5. SEXUALITY AND ADVERTISING; CHAPTER 6. POLITICAL ADVERTISING; CHAPTER 7. THE MARKETING SOCIETY; CHAPTER 8. ANALYZING PRINT ADVERTISEMENTS or: Six Ways of Looking at a Fidji Perfume Advertisement; CHAPTER 9. ANALYZING TELEVISION COMMERCIALS: The Macintosh "1984" Commercial; CHAPTER 10. WHERE NEXT? APPENDIX: USEFUL WEB SITESGLOSSARY; ANNOTATED BIBLIOGRAPHY; BIBLIOGRAPHY; INDEX; ABOUT THE AUTHOR.
Responsibility: Arthur Asa Berger ; with illustrations by the author.

Abstract:

Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, politic.

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