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Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society.

Author: Arthur Asa Berger
Publisher: Lanham : Rowman & Littlefield Publishing Group, Inc., 2011.
Edition/Format:   eBook : English : 4th edView all editions and formats
Database:WorldCat
Summary:
Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version
Berger, Arthur Asa
Ads, Fads, and Consumer Culture : Advertising's Impact on American Character and Society
Lanham : Rowman & Littlefield Publishing Group, Inc.,c2011
Material Type: Internet resource
Document Type: Internet Resource
All Authors / Contributors: Arthur Asa Berger
ISBN: 9781442206700 1442206705
OCLC Number: 781473877
Notes: Description based upon print version of record.
Description: 1 online resource (420 p.)
Contents: Foreword; Preface to the Fourth Edition; Preface to the Third Edition; Acknowledgments; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10.

Abstract:

Now in its fourth edition, Ads, Fads, and Consumer Culture deals with the impact of advertising upon American character and culture. It offers a definition of advertising, explains the way advertising agencies work, discusses the functions of advertising, and provides a psycho-cultural perspective on advertising. Among the topics it deals with are the role of brands in selling products and the problem of self-alienation and its relation to consumption. It also analyzes consumer cultures, places advertising in the communication process, and considers the use of sexuality in advertising, politic.

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