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Ads, fads and consumer culture : advertising's impact on American character and society

著者: Arthur Asa Berger
出版: Lanham, Md. : Rowman & Littlefield, ©2000.
エディション/フォーマット:   book_printbook : Englishすべてのエディションとフォーマットを見る
データベース:WorldCat
概要:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  続きを読む

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ドキュメントの種類: 図書
すべての著者/寄与者: Arthur Asa Berger
ISBN: 0742500314 9780742500310
OCLC No.: 797416366
物理形態: XV, 167 p. : ill. ; 23 cm
責任者: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. 続きを読む

 
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