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Ads, fads and consumer culture : advertising's impact on American character and society

著者: Arthur Asa Berger
出版商: Lanham, Md. : Rowman & Littlefield, ©2000.
版本/格式:   打印图书 : 英语查看所有的版本和格式
数据库:WorldCat
提要:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  再读一些...

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文档类型 图书
所有的著者/提供者: Arthur Asa Berger
ISBN: 0742500314 9780742500310
OCLC号码: 797416366
描述: XV, 167 p. : ill. ; 23 cm
责任: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. 再读一些...

 
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