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|All Authors / Contributors:||
Arthur Asa Berger
|Description:||XVII, 197 p. : il.; 23 cm.|
|Responsibility:||Arthur Asa Berger.|
It was pure pleasure reading Arthur Asa Berger's esoteric deconstruction of the Macintosh '1984' commercial. I was part of this commercial's development and had no idea we were making semiotic