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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, Md. : Rowman & Littlefield, cop. 2004.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:

This edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in  Read more...

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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742527247 9780742527249
OCLC Number: 803615277
Notes: Inclou glossari.
Description: XVII, 197 p. : il. ; 23 cm
Responsibility: Arthur Asa Berger.

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It was pure pleasure reading Arthur Asa Berger's esoteric deconstruction of the Macintosh '1984' commercial. I was part of this commercial's development and had no idea we were making semiotic Read more...

 
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