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Ads, fads, and consumer culture : advertising's impact on American character and society

Author: Arthur Asa Berger
Publisher: Lanham, Maryland : Rowman & Littlefield, 2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and  Read more...

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Document Type: Book
All Authors / Contributors: Arthur Asa Berger
ISBN: 0742500314 9780742500310
OCLC Number: 932464651
Description: xv, 167 p. : ill. ; 24 cm
Responsibility: Arthur Asa Berger.

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Arthur Asa Berger s Ads, Fads, and Consumer Culture provides a multifaceted study of advertising that demonstrates its importance for the economy, politics, social life, and individual identities. Read more...

 
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