skip to content
Ads, Fads, and Consumer Culture Preview this item
ClosePreview this item

Ads, Fads, and Consumer Culture

Publisher: [S.l.] : Rowman & Littlefield, 2011.
Edition/Format:   Book : English : 4thView all editions and formats

(not yet rated) 0 with reviews - Be the first.


Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...


Document Type: Book
ISBN: 1442206691 9781442206694 9781442206687 1442206683
OCLC Number: 740905814
Description: XXII, 233 S. : ill.
Contents: Chapter 1 Forward Chapter 2 Preface to the Fourth Edition Chapter 3 Preface to the Third Edition Chapter 4 Acknowledgments Chapter 5 1 Advertising in American Society Chapter 6 2 Consumer Cultures Chapter 7 3 Advertising and the Communication Process Chapter 8 4 Running It Up a Flagpole to See If Anyone Salutes Chapter 9 5 Sexuality and Advertising Chapter 10 6 Political Advertising Chapter 11 7 The Marketing Society Chapter 12 8 Analyzing Print Advertisements Chapter 13 9 Analyzing Television Commercials Chapter 14 10 Where Next? Chapter 15 Appendix: Useful Web Sites Chapter 16 Glossary Chapter 17 Annotated Bibliography Chapter 18 Bibliography
Responsibility: Berger, Arthur.


Editorial reviews

Publisher Synopsis

Berger hits on the topics I'm interested in bringing to the course. And it's easy for students to read; fun and interesting; accessible. I love this book. -- Kathy Petitte Jamison, University of Read more...

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...


Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.