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Advanced focus group research

Author: Edward F Fern
Publisher: Thousand Oaks, Calif. : Sage, ©2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.--Publisher's description.
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Additional Physical Format: Online version:
Fern, Edward F., 1937-
Advanced focus group research.
Thousand Oaks, Calif. : Sage, ©2001
(OCoLC)655054366
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Edward F Fern
ISBN: 0761912487 9780761912484 0761912495 9780761912491
OCLC Number: 45438839
Description: x, 254 pages : illustrations ; 24 cm
Contents: Introduction and conceptual framework --
Group composition, individual characteristics, and cohesion --
The research setting --
The focus group moderator --
Factors that affect the focus group discussion process --
Methodological issues in focus group research: representativeness, independence, degrees of freedom, and theory confirmation --
Exploratory tasks --
Experiential tasks --
Clinical tasks --
Planning and reporting future focus group research.
Responsibility: Edward F. Fern.
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Abstract:

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing  Read more...

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