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Advanced theory and practice in sport marketing

Author: Eric Schwarz; Jason Hunter
Publisher: Oxford : Butterworth-Heinemann, 2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Suitable for sport marketing students wishing to progress their knowledge and take their understanding of the industry to the next level, this title includes practitioner interviews accompanying  Read more...

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Document Type: Book
All Authors / Contributors: Eric Schwarz; Jason Hunter
ISBN: 0750684917 9780750684910
OCLC Number: 254725739
Notes: Literaturangaben.
Description: XXVI,443. : ill ; 26cm.
Contents: 1. Introduction to Sport Marketing 2. Sport Marketing Research 3. Sport Marketing Information Systems 4. Sport Consumer Behavior 5. Business Ethics in Sport Marketing 6. Logistics in Sport Marketing 7. Sport Products and Services 8. Sport Advertising 9. Sport Sponsorship 10. Sport Promotions 11. Sales Management in Sport 12. Sport Retail Management and Entrepreneurship 13. Sport E-Business and E-Commerce 14. International and Global Marketing in Sport 15. The Future of Sport Marketing - Enterprise Sport Marketing Management
Responsibility: by Eric Schwarz, Jason Hunter.
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'Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, Read more...

 
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