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Advanced Web metrics with Google Analytics

Author: Brian Clifton
Publisher: Indianapolis, Ind. : Wiley Pub., ©2010.
Series: Serious skills.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
"This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics"--Resource description  Read more...
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Genre/Form: Electronic books
Statistics
Additional Physical Format: Print version:
Clifton, Brian, 1969-
Advanced Web metrics with Google Analytics.
Indianapolis, Ind. : Wiley Pub., ©2010
(DLC) 2009052154
(OCoLC)437299525
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Brian Clifton
ISBN: 9780470634929 0470634928 0470562315 9780470562314 9780470634943 0470634944
OCLC Number: 607552634
Description: 1 online resource (xxv, 501 pages) : illustrations.
Contents: Foreword. Introduction. Part I: Measuring Success. 1 Why Understanding Your Web Traffic Is Important to Your Business. 2 Available Methodologies. 3 Where Google Analytics Fits. Part II: Using Google Analytics Reports. 4 Using the Google Analytics Interface. 5 Top 10 Reports Explained Part III: Implementing Google Analytics. 6 Getting Started. 7 Advanced Implementation. 8 Best Practices Configuration Guide. 9 Google Analytics Hacks. Part IV: Using Visitor Data to Drive Website Improvement. 10 Focusing on Key Performance Indicators. 11 Real-World Tasks. 12 Integrating Google Analytics Data with Third-Party Systems. Appendix A Regular Expression Overview. Understanding the Fundamentals. Regex Examples. Appendix B Useful Tools. Tools to Audit Your GATC Deployment. Firefox Add-ons. Desktop Helper Applications. Appendix C Recommended Further Reading. Books on Web Analytics and Related Areas. Web Resources. Blog Roll for Web Analytics. Index.
Series Title: Serious skills.
Responsibility: Brian Clifton.

Abstract:

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.  Read more...

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