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Advances in communication research to reduce childhood obesity

Author: Jerome D Williams
Publisher: New York : Springer Verlag, ©2013.
Edition/Format:   Print book : EnglishView all editions and formats
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This book examines the potential impact of communication and media on reducing childhood obesity, focusing on new media, because of its attraction to youth. Emphasizes research on media and children  Read more...

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Document Type: Book
All Authors / Contributors: Jerome D Williams
ISBN: 9781461455103 1461455103 9781461455110 1461455111
OCLC Number: 805044505
Description: xxxii, 542 pages : illustrations ; 25 cm
Contents: Part I. Overview, The IOM Report, and Integrated Marketing Communications --
Part II. Legal, Ethical, and Policy Implications of Advertising --
Part III. Measuring the Impact of Advertising Effects --
Part IV. A Global Perspective of Food Marketing and the Role of Place --
Part V. Racial/Ethnic Minorities and Community Empowerment --
Part VI. Communicating About Physical Activity --
Part VII. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity --
Part I. Overview, The IOM Report, and Integrated Marketing Communications : --
1. Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy / Chiquita A. Collins, Sara E. Champlin, Keryn E. Pasch, and Jerome D. Williams --
2. Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth / Ellen Wartella, Vivica Kraak, Mary Story, Jaya Ginter, and Elizabeth A. Vandewater --
3. Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies / Paul Harrison and Michaela Jackson --
Part II. Legal, Ethical, and Policy Implications of Advertising : --
4. The Role of Ethics in Food and Beverage Marketing to Children / Minette (Meme) Drumwright and Jerome D. Williams --
5. The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising / Samantha Graffand Tamara Piety --
6. Self-regulation as a Tool for Promoting Healthier Children's Diets: Can CARU and the CFBAI Do More? / Julie Ralston Aoki and Elizabeth S. Moore --
7. Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices / Jennifer L. Harris, Megan Weinberg, Johanna Javadizadeh, and Vishnudas Sarda --
Part III. Measuring the Impact of Advertising Effects : --
8. Children's Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation / Lisa M. Powell, Rebecca M. Schermbeck, Glen Szczypka, and Frank J. Chaloupka --
9. The Role of Advertising on Attitudes and Consumption of Food and Beverage Products / Gary B. Wilcox, Jerome D. Williams, Sara Kamal, and Kyung Ok Kacy Kim --
10. The Digital Food Marketing Landscape: Challenges for Researchers / Kathryn C. Montgomery, Sonya A. Grier, Jeff Chester, and Lori Dorfman --
11. A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements / Keryn E. Pasch, Cayley E. Velazquez, and Sara E. Champlin --
Part IV. A Global Perspective of Food Marketing and the Role of Place : --
12. Adolescents' Response to Food Marketing in Delhi, India / Melissa H. Stigler, Jose Medina, Monika Arora, Gaurang Nazar, Lindsay M. Rodrigues, K. Srinath Reddy, and Cheryl L. Perry --
13. The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps / Lara A. Latimer, Joanne Delk, Andrew E. Springer, and Keryn E. Pasch --
14. Outdoor Food and Beverage Advertising: A Saturated Environment / Keryn E. Pasch and Natalie S. Poulos --
15. Exploring Marketing Targeted at Youth in Food Stores / Diana S. Grigsby-Toussaint, Kristen Harrison, Michelle R. Nelson, Barbara H. Fiese, and Mary J. Christoph --
Part V. Racial/Ethnic Minorities and Community Empowerment : --
16. Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity / Sonya A. Grier and Vikki C. Lassiter --
17. Latino Youth and Obesity: Communication/Media Influence on Marketing / Amelie G. Ramirez, Kipling Gallion, and Rebecca Adeigbe --
18. Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement / Karen Kramer, Liz Schwarte, Mariah Lafleur, and Jerome D. Williams --
Part VI. Communicating About Physical Activity : --
19. Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing / Toni Yancey, William J. McCarthy, Brian Cole, and Jerome D. Williams --
20. Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB(tm). It's What You Do! / Marian Huhman and Carrie D. Patnode --
21. Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents / Jane D. Wargo, Janet E. Fulton, and Sarah M. Lee --
Part VII. Thinking Outside the Box: Finding Solutions to Reverse Childhood Obesity : --
22. Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity / William J. McCarthy, Harold Goldstein, Matthew Sharp, and Eric Batch --
23. Childhood Obesity and Exergames: Assessments and Experiences from Singapore / May O. Lwin, Benjamin J. Li, and Jerome D. Williams --
24. Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications / Anthony C. Signorelli and George Perlov.
Responsibility: Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins, editors.

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