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Advances in consumer marketing

Author: Mark Jenkins; Simon Knox; Cranfield School of Management.
Publisher: London : Kogan Page, 1994.
Series: Cranfield management research series.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

This study aims to provide business executives with a clearer perspective on the complex and challenging task of consumer marketing. It focuses upon the interaction between the four main elements in  Read more...

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Document Type: Book
All Authors / Contributors: Mark Jenkins; Simon Knox; Cranfield School of Management.
ISBN: 0749411279 9780749411275
OCLC Number: 30778773
Description: 220 p. : ill. ; 24 cm.
Series Title: Cranfield management research series.
Responsibility: edited by Mark Jenkins and Simon Knox.

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