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Advances in tourism destination marketing : managing networks

Author: Metin Kozak; Juergen Gnoth; Luisa Andreu
Publisher: London ; New York : Routledge, 2009.
Series: Routledge advances in tourism, 16.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
(DLC) 2009002266
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Metin Kozak; Juergen Gnoth; Luisa Andreu
ISBN: 9780203874127 0203874129 9780415492386 0415492386
OCLC Number: 442931172
Notes: Title from PDF title page (viewed Oct. 1, 2009).
Description: 1 online resource.
Contents: Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Part I: Destination marketing and management; 1 Research in tourism marketing: An analysis of topics and methodologies; 2 Diversity, devolution and disorder: The management of tourism destinations; 3 Success factors of tourism networks; 4 Strategic positioning and performance of tourism destinations; Part II: Destination branding; 5 A movie map conversion study: A case study of Pride & Prejudice; 6 Music-tourism networks: A study of three festivals in Queensland; 7 Destination brand licensing.
Series Title: Routledge advances in tourism, 16.
Responsibility: edited by Metin Kozak, Juergen Gnoth and Luisa Andreu.

Abstract:

Presents insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. This book offers a review of a range of aspects related to marketing tourism  Read more...

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