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Advancing marketing efficiency,

Author: Lynn H Stockman; American Marketing Association.
Publisher: Chicago [1959]
Edition/Format:   Print book : Conference publication : EnglishView all editions and formats
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Genre/Form: Conference papers and proceedings
Congresses
Material Type: Conference publication
Document Type: Book
All Authors / Contributors: Lynn H Stockman; American Marketing Association.
OCLC Number: 542265
Notes: Papers presented at the 41st national conference of the American Marketing Association held in Chicago, December 28-30, 1958.
Description: 574 pages illustrations 23 cm
Responsibility: edited by Lynn H. Stockman.

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