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Adventure Travel : Marketing Unique Experiences

Author: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
Publisher: New York, N.Y. : Films Media Group, [2009], ©2009.
Series: Fortune Hunters 2: Turning Trends into Profits
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of  Read more...
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Details

Genre/Form: Educational films
Internet videos
Videorecording
Additional Physical Format: Originally produced:
Canadian Broadcasting Corporation, 2009
Material Type: Clipart/images/graphics, Videorecording, Internet resource
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC Number: 700415563
Language Note: Closed-captioned.
Notes: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Target Audience: 12 & up.
Description: 1 streaming video file (20 min.) : sd., col., digital file.
Details: Mode of access: Internet.; System requirements: FOD playback platform.
Contents: Travel Trends (1:21) --
Travel Industry Experts (0:51) --
Entrepreneurial Venture (1:13) --
Business Financial Woes (1:01) --
Park Manager Job (0:59) --
Corporate Customers (1:12) --
Business Collaboration (1:17) --
Adventure Park Dream (1:42) --
Business Critique (1:04) --
How to Market a Brand (1:00) --
Expansion of Customer Base (1:07) --
Travel Adventures (1:01) --
Cheap Travel: Drainage Tube Accommodations (1:16) --
Billion-Dollar Business (1:14) --
New Business: Tour East Holidays (1:03) --
Entrepreneurial Business: Good and Bad Times (1:21) --
Expedia: Big Business Break (0:42)
Series Title: Fortune Hunters 2: Turning Trends into Profits
Other Titles: Marketing Unique Experiences
Fortune hunters (Television program)
Responsibility: Canadian Broadcasting Corporation.

Abstract:

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.

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Linked Data


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