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Adventure Travel : Marketing Unique Experiences

Autore: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
Editore: New York, N.Y. : Films Media Group, [2009], ©2009.
Serie: Fortune Hunters 2: Turning Trends into Profits
Edizione/Formato:   Video elettronico : Clipart/images/graphics : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of  Per saperne di più…
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Dettagli

Genere/forma: Educational films
Internet videos
Videorecording
Informazioni aggiuntive sul formato: Originally produced:
Canadian Broadcasting Corporation, 2009
Tipo materiale: Clipart/images/graphics, Videorecording, Risorsa internet
Tipo documento: Internet Resource, Computer File, Materiale visivo
Tutti gli autori / Collaboratori: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
Numero OCLC: 700415563
Nota sulla lingua: Closed-captioned.
Note: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Pubblico: 12 & up.
Descrizione: 1 streaming video file (20 min.) : sd., col., digital file.
Dettagli: Mode of access: Internet.; System requirements: FOD playback platform.
Contenuti: Travel Trends (1:21) --
Travel Industry Experts (0:51) --
Entrepreneurial Venture (1:13) --
Business Financial Woes (1:01) --
Park Manager Job (0:59) --
Corporate Customers (1:12) --
Business Collaboration (1:17) --
Adventure Park Dream (1:42) --
Business Critique (1:04) --
How to Market a Brand (1:00) --
Expansion of Customer Base (1:07) --
Travel Adventures (1:01) --
Cheap Travel: Drainage Tube Accommodations (1:16) --
Billion-Dollar Business (1:14) --
New Business: Tour East Holidays (1:03) --
Entrepreneurial Business: Good and Bad Times (1:21) --
Expedia: Big Business Break (0:42)
Titolo della serie: Fortune Hunters 2: Turning Trends into Profits
Altri titoli: Marketing Unique Experiences
Fortune hunters (Television program)
Responsabilità: Canadian Broadcasting Corporation.

Abstract:

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.

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