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Adventure Travel : Marketing Unique Experiences

저자: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
출판사: New York, N.Y. : Films Media Group, [2009], ©2009.
시리즈: Fortune Hunters 2: Turning Trends into Profits
판/형식:   e비디오 : 클립아트/이미지/그래픽 : 영어모든 판과 형식 보기
데이터베이스:WorldCat
요약:
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of  더 읽기…
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상세정보

장르/형태: Educational films
Internet videos
Videorecording
추가적인 물리적 형식: Originally produced:
Canadian Broadcasting Corporation, 2009
자료 유형: 클립아트/이미지/그래픽, 비디오레코딩, 인터넷 자료
문서 형식: 인터넷 자원, 컴퓨터 파일, 시각 자료
모든 저자 / 참여자: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC 번호: 700415563
언어 메모: Closed-captioned.
메모: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
해당 독자: 12 & up.
설명: 1 streaming video file (20 min.) : sd., col., digital file.
세부사항: Mode of access: Internet.; System requirements: FOD playback platform.
내용: Travel Trends (1:21) --
Travel Industry Experts (0:51) --
Entrepreneurial Venture (1:13) --
Business Financial Woes (1:01) --
Park Manager Job (0:59) --
Corporate Customers (1:12) --
Business Collaboration (1:17) --
Adventure Park Dream (1:42) --
Business Critique (1:04) --
How to Market a Brand (1:00) --
Expansion of Customer Base (1:07) --
Travel Adventures (1:01) --
Cheap Travel: Drainage Tube Accommodations (1:16) --
Billion-Dollar Business (1:14) --
New Business: Tour East Holidays (1:03) --
Entrepreneurial Business: Good and Bad Times (1:21) --
Expedia: Big Business Break (0:42)
일련 제목: Fortune Hunters 2: Turning Trends into Profits
다른 제목 Marketing Unique Experiences
Fortune hunters (Television program)
책임: Canadian Broadcasting Corporation.

초록:

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.

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