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Adventure Travel : Marketing Unique Experiences

Autor: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
Editora: New York, N.Y. : Films Media Group, [2009], ©2009.
Séries: Fortune Hunters 2: Turning Trends into Profits
Edição/Formato   Vídeo digital : Clipart/imagens/gráficos : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of  Ler mais...
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Detalhes

Gênero/Forma: Educational films
Internet videos
Videorecording
Formato Físico Adicional: Originally produced:
Canadian Broadcasting Corporation, 2009
Tipo de Material: Clipart/imagens/gráficos, Recurso Internet, Gravação de vídeo
Tipo de Documento: Recurso Internet, Arquivo de Computador, Material visual
Todos os Autores / Contribuintes: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
Número OCLC: 700415563
Nota do Idioma: Closed-captioned.
Notas: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
Público Alvo: 12 & up.
Descrição: 1 streaming video file (20 min.) : sd., col., digital file.
Detalhes: Mode of access: Internet.; System requirements: FOD playback platform.
Conteúdos: Travel Trends (1:21) --
Travel Industry Experts (0:51) --
Entrepreneurial Venture (1:13) --
Business Financial Woes (1:01) --
Park Manager Job (0:59) --
Corporate Customers (1:12) --
Business Collaboration (1:17) --
Adventure Park Dream (1:42) --
Business Critique (1:04) --
How to Market a Brand (1:00) --
Expansion of Customer Base (1:07) --
Travel Adventures (1:01) --
Cheap Travel: Drainage Tube Accommodations (1:16) --
Billion-Dollar Business (1:14) --
New Business: Tour East Holidays (1:03) --
Entrepreneurial Business: Good and Bad Times (1:21) --
Expedia: Big Business Break (0:42)
Título da Série: Fortune Hunters 2: Turning Trends into Profits
Outros Títulos: Marketing Unique Experiences
Fortune hunters (Television program)
Responsabilidade: Canadian Broadcasting Corporation.

Resumo:

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.

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