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Adventure Travel : Marketing Unique Experiences

作者: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
出版商: New York, N.Y. : Films Media Group, [2009], ©2009.
叢書: Fortune Hunters 2: Turning Trends into Profits
版本/格式:   電子視訊eVideo : 剪輯藝術/影像/圖形 : 英語所有版本和格式的總覽
資料庫:WorldCat
提要:
Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of  再讀一些...
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詳細書目

類型/形式: Educational films
Internet videos
Videorecording
其他的實體格式: Originally produced:
Canadian Broadcasting Corporation, 2009
資料類型: 剪輯藝術/影像/圖形, 網際網路資源, 錄影
文件類型: 網路資源, 電腦資料, 影像資料
所有的作者/貢獻者: Canadian Broadcasting Corporation.; Films for the Humanities & Sciences (Firm); Films Media Group.
OCLC系統控制編碼: 700415563
語言註釋: Closed-captioned.
注意: Encoded with permission for digital streaming by Films Media Group on Dec. 27, 2009.
Films on Demand is distributed by Films Media Group for Films for the Humanities & Sciences, Cambridge Educational, Meridian Education, and Shopware.
針對讀者群: 12 & up.
描述: 1 streaming video file (20 min.) : sd., col., digital file.
詳述: Mode of access: Internet.; System requirements: FOD playback platform.
内容: Travel Trends (1:21) --
Travel Industry Experts (0:51) --
Entrepreneurial Venture (1:13) --
Business Financial Woes (1:01) --
Park Manager Job (0:59) --
Corporate Customers (1:12) --
Business Collaboration (1:17) --
Adventure Park Dream (1:42) --
Business Critique (1:04) --
How to Market a Brand (1:00) --
Expansion of Customer Base (1:07) --
Travel Adventures (1:01) --
Cheap Travel: Drainage Tube Accommodations (1:16) --
Billion-Dollar Business (1:14) --
New Business: Tour East Holidays (1:03) --
Entrepreneurial Business: Good and Bad Times (1:21) --
Expedia: Big Business Break (0:42)
叢書名: Fortune Hunters 2: Turning Trends into Profits
其他題名: Marketing Unique Experiences
Fortune hunters (Television program)
責任: Canadian Broadcasting Corporation.

摘要:

Providing a snapshot of the experiential travel industry, this program follows the ongoing challenges facing Rocky Ehlers and his Skytrek Adventure Park. His concept and marketing strategy are judged by Brett Wilson, an avid globe-trekker and founder of Calgary's first energy corporation, and Beverley O'Neil, a founder of the Aboriginal Tourism Association of British Columbia, board member of Tourism BC, and head of her own marketing and consulting firm. The "My First Million" section profiles Rita Sang, whose Tour East Holidays does almost $1 billion in yearly sales.

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連結資料


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