RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 223370177 LA English T1 Advertising 2.0 : social media marketing in a Web 2.0 world A1 Tuten, Tracy L.,, PB Praeger PP Westport, Conn. YR 2008 SN 9780313352966 0313352968 AB "Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application."--Jacket.