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Advertising 2.0 : social media marketing in a Web 2.0 world

Autore: Tracy L Tuten
Editore: Westport, Conn. : Praeger, 2008.
Edizione/Formato:   book_printbook : EnglishVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:
"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent.  Per saperne di più…
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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: Tracy L Tuten
ISBN: 9780313352966 0313352968
Numero OCLC: 223370177
Descrizione: viii, 202 pages : illustrations ; 24 cm
Contenuti: Advertising online : engaging consumers with Web 2.0 --
Socialcentricity and the emergence of social-media marketing --
Friendvertising : advertising and brand building with social networks --
Advertising in the imagination : social virtual networks and the "vlobalization" of brands --
From moments to minutes : advertising with social play --
Influence the influencers : building brands with social news media --
Citizen advertising : consumer-told brand folklore --
In my opinion : the social influence of consumer product reviews --
Social fiction : branding with alternate reality games --
Ads in play : immersing brands in and around social games --
Social media impact : balancing metrics and insight for advertising success.
Responsabilità: Tracy L. Tuten.
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Abstract:

This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. This book ensures that readers understand the advertising options possible in the Web 2.0 environment,  Per saperne di più…

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"Tuten (Longwood Univ.) looks at a new advertising landscape in which ads are interactive rather than one-way, unpaid rather than purchased, and consumer-generated instead of controlled by a sponsor. Per saperne di più…

 
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