pular para conteúdo
Advertising 2.0 : social media marketing in a Web 2.0 world Ver prévia deste item
FecharVer prévia deste item
Checando...

Advertising 2.0 : social media marketing in a Web 2.0 world

Autor: Tracy L Tuten
Editora: Westport, Conn. : Praeger, 2008.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent.  Ler mais...
Classificação:

(ainda não classificado) 0 com críticas - Seja o primeiro.

Assuntos
Mais como este

 

Encontrar uma cópia on-line

Links para este item

Encontrar uma cópia na biblioteca

&AllPage.SpinnerRetrieving; Encontrando bibliotecas que possuem este item...

Detalhes

Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Tracy L Tuten
ISBN: 9780313352966 0313352968
Número OCLC: 223370177
Descrição: viii, 202 p. : ill. ; 24 cm.
Conteúdos: Advertising online : engaging consumers with Web 2.0 --
Socialcentricity and the emergence of social-media marketing --
Friendvertising : advertising and brand building with social networks --
Advertising in the imagination : social virtual networks and the "vlobalization" of brands --
From moments to minutes : advertising with social play --
Influence the influencers : building brands with social news media --
Citizen advertising : consumer-told brand folklore --
In my opinion : the social influence of consumer product reviews --
Social fiction : branding with alternate reality games --
Ads in play : immersing brands in and around social games --
Social media impact : balancing metrics and insight for advertising success.
Responsabilidade: Tracy L. Tuten.
Mais informações:

Resumo:

This book shows marketers how to take advantage of the new concepts and tools Web 2.0 enables. This book ensures that readers understand the advertising options possible in the Web 2.0 environment,  Ler mais...

Críticas

Críticas editoriais

Nielsen BookData

"Tuten (Longwood Univ.) looks at a new advertising landscape in which ads are interactive rather than one-way, unpaid rather than purchased, and consumer-generated instead of controlled by a sponsor. Ler mais...

 
Críticas contribuídas por usuários
Recuperando críticas GoodReas...
Recuperando comentários DOGObooks

Etiquetas

Etiquetas de todos os usuários (4)

Ver as etiquetas mais populares como: lista de etiquetas | nuvem de etiquetas

Ítens Similares

Assuntos Relacionados:(12)

Listas de usuários com este item (16)

Confirmar esta solicitação

Você já pode ter solicitado este item. Por favor, selecione Ok se gostaria de proceder com esta solicitação de qualquer forma.

Dados Ligados


<http://www.worldcat.org/oclc/223370177>
library:oclcnum"223370177"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/223370177>
rdf:typeschema:Book
schema:about
schema:about
<http://id.worldcat.org/fast/1741311>
rdf:typeschema:Intangible
schema:name"Online social networks"@en
schema:name"Online social networks."@en
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:about
schema:creator
schema:datePublished"2008"
schema:description"Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success."@en
schema:exampleOfWork<http://worldcat.org/entity/work/id/800985787>
schema:inLanguage"en"
schema:name"Advertising 2.0 : social media marketing in a Web 2.0 world"@en
schema:numberOfPages"202"
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/223370177>
schema:reviewBody""Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry have forced marketers and advertisers, ready or not, to employ new advertising models. But the potholes for advertisers using Web 2.0 are many, and missteps by companies that don't understand the new rules of the game guarantee lost time and money ill spent. Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application."--Jacket."
schema:url
schema:workExample
umbel:isLike<http://bnb.data.bl.uk/id/resource/GBA877527>

Content-negotiable representations

Close Window

Por favor, conecte-se ao WorldCat 

Não tem uma conta? Você pode facilmente criar uma conta gratuita.