Tracy L Tuten
|描述：||viii, 202 p. : ill. ; 24 cm.|
|内容：||Advertising online : engaging consumers with Web 2.0 --
Socialcentricity and the emergence of social-media marketing --
Friendvertising : advertising and brand building with social networks --
Advertising in the imagination : social virtual networks and the "vlobalization" of brands --
From moments to minutes : advertising with social play --
Influence the influencers : building brands with social news media --
Citizen advertising : consumer-told brand folklore --
In my opinion : the social influence of consumer product reviews --
Social fiction : branding with alternate reality games --
Ads in play : immersing brands in and around social games --
Social media impact : balancing metrics and insight for advertising success.
|責任：||Tracy L. Tuten.|
"Tuten (Longwood Univ.) looks at a new advertising landscape in which ads are interactive rather than one-way, unpaid rather than purchased, and consumer-generated instead of controlled by a sponsor.