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Advertising 2.0 : social media marketing in a Web 2.0 world

Author: Tracy L Tuten
Publisher: Westport, Conn. : Praeger, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: (DLC) 2008016491
(OCoLC)223370177
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tracy L Tuten
ISBN: 0313352976 9780313352973
OCLC Number: 262293929
Reproduction Notes: Electronic reproduction. Westport, Conn. : Greenwood Press, 2008. Available via the World Wide Web. Access is limited to subscribers of ebooks.greenwood.com.
Description: viii, 202 p. : ill. ; 24 cm.
Contents: Advertising online : engaging consumers with Web 2.0 --
Socialcentricity and the emergence of social-media marketing --
Friendvertising : advertising and brand building with social networks --
Advertising in the imagination : social virtual networks and the "vlobalization" of brands --
From moments to minutes : advertising with social play --
Influence the influencers : building brands with social news media --
Citizen advertising : consumer-told brand folklore --
In my opinion : the social influence of consumer product reviews --
Social fiction : branding with alternate reality games --
Ads in play : immersing brands in and around social games --
Social media impact : balancing metrics and insight for advertising success.
Responsibility: Tracy L. Tuten.

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