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The Advertising age encyclopedia of advertising

Author: John McDonough; Karen Egolf; Museum of Broadcast Communications.
Publisher: New York : Fitzroy Dearborn, 2003.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional  Read more...
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Genre/Form: Encyclopedias
Encyclopédies
Document Type: Book
All Authors / Contributors: John McDonough; Karen Egolf; Museum of Broadcast Communications.
ISBN: 1579581722 9781579581725
OCLC Number: 51100261
Description: 3 volumes (xxiii, 1873 pages, [72] pages of plates) : illustrations ; 29 cm
Contents: vol. 1. A-E --
vol. 2. F-O --
vol. 3. P-Z.
Other Titles: Encyclopedia of advertising
Advertising age.
Responsibility: editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.
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Abstract:

The 'Advertising Age' Encyclopedia of Advertising has 600 entries on leading agencies past and present, biographies of the most influential men and women, and the various aspects of advertising  Read more...

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"This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove." -- Enterprise & Society "This excellent encyclopedia fills a Read more...

 
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