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Advertising, alcohol consumption, and mortality : an empirical investigation

Author: Joseph C Fisher; Peter A Cook
Publisher: Westport, Conn. : Greenwood Press, 1995.
Series: Contributions to the study of mass media and communications, no. 47.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol cosumption or adverse outcomes associated with drinking. It  Read more...

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Additional Physical Format: Online version:
Fisher, Joseph C.
Advertising, alcohol consumption, and mortality.
Westport, Conn. : Greenwood Press, 1995
(OCoLC)624446554
Document Type: Book
All Authors / Contributors: Joseph C Fisher; Peter A Cook
ISBN: 0313294577 9780313294570
OCLC Number: 32166403
Description: xv, 159 pages : illustrations ; 25 cm.
Contents: Ch. 1. Introduction --
Ch. 2. Data Description --
Ch. 3. Alcohol Consumption --
Ch. 4. Changes in Alcohol Consumption --
Ch. 5. Alcohol-Related Disease Mortality --
Ch. 6. Summary and Conclusions.
Series Title: Contributions to the study of mass media and communications, no. 47.
Responsibility: Joseph C. Fisher and Peter A. Cook.

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