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Advertising and anthropology : ethnographic practice and cultural perspectives

Autor: Timothy de Waal Malefyt; Robert J Morais
Editora: London : Berg Publishers, 2012.
Edição/Formato   Livro : Inglês : English editionVer todas as edições e formatos
Base de Dados:WorldCat
Resumo:
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and  Ler mais...
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Tipo de Documento: Livro
Todos os Autores / Contribuintes: Timothy de Waal Malefyt; Robert J Morais
ISBN: 9780857852021 0857852027 9780857852014 0857852019
Número OCLC: 764357629
Descrição: xiii, 186 pages ; 24 cm.
Conteúdos: Preface Part One: Introduction Anthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising Agencies Advertising Meetings and Client Relationships Rituals of Creativity in Advertising Agencies Fieldwork in Advertising Research Advertising Emotions Creativity, Person and Place Part Three: Applying Anthropology in Advertising Agencies Advertising, Automobiles and the Branding of Luxury Business Anthropology Beyond Ethnography Ethics in Advertising Hybrid Research Methodologies and Business Success Part Four: Conclusion The Future of Advertising Anthropology References Index
Responsabilidade: Timothy de Waal Malefyt, Robert J. Morais.

Resumo:

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as  Ler mais...

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With an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. George Marcus, Director, Center for Ler mais...

 
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