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Advertising and anthropology : ethnographic practice and cultural perspectives

Autor: Timothy de Waal Malefyt; Robert J Morais
Editorial: London : Berg Publishers, 2012.
Edición/Formato:   Libro-e : Documento : Inglés (eng) : English edVer todas las ediciones y todos los formatos
Base de datos:WorldCat
Resumen:
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and  Leer más
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Género/Forma: Electronic books
Formato físico adicional: Print version:
Malefyt, Timothy de Waal.
Advertising and anthropology.
London : Berg Publishers, 2012
(DLC) 2012005581
(OCoLC)764357629
Tipo de material: Documento, Recurso en Internet
Tipo de documento: Recurso en Internet, Archivo de computadora
Todos autores / colaboradores: Timothy de Waal Malefyt; Robert J Morais
ISBN: 9780857852038 0857852035 9780857852045 0857852035 0857852043
Número OCLC: 852149479
Descripción: 1 online resource
Contenido: Advertising and Anthropology; Contents; Acknowledgments; Preface; PART I: INTRODUCTION; 1 Anthropologists In and Out of Advertising; PART II: TOWARD AN UNDERSTANDING OF ADVERTISING AGENCIES; 2 Advertising Meetings and Client Relationships; 3 Rituals of Creativity in Advertising Agencies; 4 Fieldwork in Advertising Research; 5 Advertising Emotions; 6 Creativity, Person, and Place; PART III: APPLYING ANTHROPOLOGY IN ADVERTISING AGENCIES; 7 Advertising, Automobiles, and the Branding of Luxury; 8 Business Anthropology Beyond Ethnography; 9 Ethics in Advertising. 10 Hybrid Research Methodologies and Business SuccessPART IV: CONCLUSION; 11 The Future of Advertising Anthropology; Notes; References; Index.
Responsabilidad: Timothy de Waal Malefyt, Robert J. Morais.

Resumen:

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as  Leer más

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With an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. George Marcus, Director, Center for Leer más

 
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