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Advertising and anthropology : ethnographic practice and cultural perspectives

Auteur : Timothy de Waal Malefyt; Robert J Morais
Éditeur : London : Berg Publishers, 2012.
Édition/format :   Livre électronique : Document : Anglais : English edVoir toutes les éditions et les formats
Base de données :WorldCat
Résumé :
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and  Lire la suite...
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Détails

Genre/forme : Electronic books
Format – détails additionnels : Print version:
Malefyt, Timothy de Waal.
Advertising and anthropology.
London : Berg Publishers, 2012
(DLC) 2012005581
(OCoLC)764357629
Type d’ouvrage : Document, Ressource Internet
Format : Ressource Internet, Fichier informatique
Tous les auteurs / collaborateurs : Timothy de Waal Malefyt; Robert J Morais
ISBN : 9780857852038 0857852035
Numéro OCLC : 852149479
Description : 1 online resource (pages cm.)
Contenu : Preface Part One: Introduction Anthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising Agencies Advertising Meetings and Client Relationships Rituals of Creativity in Advertising Agencies Fieldwork in Advertising Research Advertising Emotions Creativity, Person and Place Part Three: Applying Anthropology in Advertising Agencies Advertising, Automobiles and the Branding of Luxury Business Anthropology Beyond Ethnography Ethics in Advertising Hybrid Research Methodologies and Business Success Part Four: Conclusion The Future of Advertising Anthropology References Index
Responsabilité : Timothy de Waal Malefyt, Robert J. Morais.

Résumé :

This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as  Lire la suite...

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With an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. George Marcus, Director, Center for Lire la suite...

 
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