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Advertising and anthropology : ethnographic practice and cultural perspectives

作者: Timothy de Waal Malefyt; Robert J Morais
出版商: London : Berg Publishers, 2012.
版本/格式:   電子書 : 文獻 : 英語 : English ed所有版本和格式的總覽
資料庫:WorldCat
提要:
"Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and  再讀一些...
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類型/形式: Electronic books
其他的實體格式: Print version:
Malefyt, Timothy de Waal.
Advertising and anthropology.
London : Berg Publishers, 2012
(DLC) 2012005581
(OCoLC)764357629
資料類型: 文獻, 網際網路資源
文件類型: 網路資源, 電腦資料
所有的作者/貢獻者: Timothy de Waal Malefyt; Robert J Morais
ISBN: 9780857852038 0857852035
OCLC系統控制編碼: 852149479
描述: 1 online resource (pages cm.)
内容: Preface Part One: Introduction Anthropologists In and Out of Advertising Part Two: Toward an Understanding of Advertising Agencies Advertising Meetings and Client Relationships Rituals of Creativity in Advertising Agencies Fieldwork in Advertising Research Advertising Emotions Creativity, Person and Place Part Three: Applying Anthropology in Advertising Agencies Advertising, Automobiles and the Branding of Luxury Business Anthropology Beyond Ethnography Ethics in Advertising Hybrid Research Methodologies and Business Success Part Four: Conclusion The Future of Advertising Anthropology References Index
責任: Timothy de Waal Malefyt, Robert J. Morais.

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This is a lively study of organizational culture, consumption practices, consumer marketing and the production of creativity in corporate settings. Reflecting the authors' experiences as  再讀一些...

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With an unprecedented depth of ethnography, Malefyt and Morais' primer makes huge strides in expanding the dialogue between applied and academic anthropology. George Marcus, Director, Center for 再讀一些...

 
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