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Advertising and British art; an introduction to a vast subject,

Author: Walter Shaw Sparrow
Publisher: London, John Lane [1924]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Walter Shaw Sparrow
OCLC Number: 1956395
Description: xvii, 189 pages color frontispiece, illustrations, plates (some color) 30 cm
Contents: Foreword --
Prefatory. Custom versus improvement --
Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster? --
Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects --
and finale --
Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.
Responsibility: by Walter Shaw Sparrow, with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.

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