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|All Authors / Contributors:||
Walter Shaw Sparrow
|Description:||xvii, 189 pages color frontispiece, illustrations, plates (some color) 30 cm|
Prefatory. Custom versus improvement --
Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster? --
Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects --
and finale --
Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.
|Responsibility:||by Walter Shaw Sparrow, with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.|