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Advertising and consumer citizenship : gender, images, and rights

Author: Anne M Cronin
Publisher: London : Routledge, 2000.
Series: Transformations.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Cronin, Anne M., 1967-
Advertising and consumer citizenship.
London : Routledge, 2000
(DLC) 00030518
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anne M Cronin
ISBN: 0203991893 9780203991893 0415223237 9780415223232 9780415223249 0415223245 9786610108169 6610108161
OCLC Number: 50705190
Description: 1 online resource (x, 179 pages) : illustrations.
Contents: Book Cover; Title; Contents; Plates; Series editors' preface; Acknowledgements; Introduction; 1 The individual, the citizen and the consumer; 2 Advertising knowledges; 3 Advertising, texts and textual strategies; 4 Branding vision; 5 Female visions; 6 Visual epistemologies and new consumer rights; Appendix; Notes; Bibliography; Index.
Series Title: Transformations.
Responsibility: Anne M. Cronin.
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Abstract:

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues  Read more...

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