skip to content
Advertising and differentiated products Preview this item
ClosePreview this item
Checking...

Advertising and differentiated products

Author: Michael R Baye; Jon P Nelson
Publisher: New York : JAI, ©2001.
Series: Advances in applied microeconomics, v. 10.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Advertising and differentiated products.
Amsterdam ; New York : JAI, ©2001
(OCoLC)48214843
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael R Baye; Jon P Nelson
ISBN: 9781849501248 1849501246
OCLC Number: 505145806
Description: 1 online resource (vi, 295 pages) : illustrations.
Contents: Editors' notes / Michael R. Baye, Jon P. Nelson --
Effects of advertising on U.S. non-alcoholic beverage demand: evidence from a two-stage Rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser --
The long-run demand for alcoholic beverages and the advertising debate: a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson --
Mandated exclusive territories: efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman --
Race and radio: preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel --
The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson --
Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen --
Product innovation in services: a framework for analysis / Roger Betancourt, David Gautschi --
Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang --
Advertising coopetition: who pays? who gains? / James A. Dearden, Gary L. Lilien --
A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho --
Alcohol advertising and advertising bans: a survey of research methods, results, and policy implications / Jon P. Nelson.
Series Title: Advances in applied microeconomics, v. 10.
Responsibility: edited by Michael R. Baye and Jon P. Nelson.

Reviews

Editorial reviews

Publisher Synopsis

...Eleven articles provide insight into strengths and weaknesses of alternative methodological approaches to issues of advertising and differentiated products. Journal of Economic Literature, 2002

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/505145806> # Advertising and differentiated products
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
   library:oclcnum "505145806" ;
   library:placeOfPublication <http://dbpedia.org/resource/New_York_City> ; # New York
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/766951003#Topic/business_&_economics_advertising_&_promotion> ; # Business & Economics--Advertising & Promotion
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.worldcat.org/fast/1078208> ; # Product differentiation
   schema:about <http://dewey.info/class/659.19/e22/> ;
   schema:bookFormat schema:EBook ;
   schema:contributor <http://viaf.org/viaf/112356054> ; # Jon P. Nelson
   schema:contributor <http://viaf.org/viaf/39518042> ; # Michael R. Baye
   schema:copyrightYear "2001" ;
   schema:datePublished "2001" ;
   schema:description "Editors' notes / Michael R. Baye, Jon P. Nelson -- Effects of advertising on U.S. non-alcoholic beverage demand: evidence from a two-stage Rotterdam model / Henry W. Kinnucan, Yuliang Miao, Hui Xiao, Harry M. Kaiser -- The long-run demand for alcoholic beverages and the advertising debate: a cointegration analysis / Coulson N. Edward, John R. Moran, Jon P. Nelson -- Mandated exclusive territories: efficiency effects and regulatory selection bias / Tim R. Sass, David S. Saurman -- Race and radio: preference externalities, minority ownership, and the provision of programming to minorities / Peter Siegelman, Joel Waldfogel -- The value of advertising in a magazine bundle / Craig A. Depken, Dennis P. Wilson -- Pricing dynamics of multiproduct retailers / Daniel Hosken, David Matsa, David Reiffen -- Product innovation in services: a framework for analysis / Roger Betancourt, David Gautschi -- Asymptotic efficiency in Stackelberg markets with incomplete information / Jianbo Zhang, Zhentang Zhang -- Advertising coopetition: who pays? who gains? / James A. Dearden, Gary L. Lilien -- A model of vertical differentiation, brand loyalty, and persuasive advertising / Victor J. Tremblay, Carlos Martins-Filho -- Alcohol advertising and advertising bans: a survey of research methods, results, and policy implications / Jon P. Nelson."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/766951003> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isPartOf <http://worldcat.org/issn/0278-0984> ; # Advances in applied microeconomics,
   schema:isPartOf <http://experiment.worldcat.org/entity/work/data/766951003#Series/advances_in_applied_microeconomics> ; # Advances in applied microeconomics ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/48214843> ;
   schema:name "Advertising and differentiated products"@en ;
   schema:productID "505145806" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/505145806#PublicationEvent/new_york_jai_2001> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/766951003#Agent/jai> ; # JAI
   schema:url <http://www.emeraldinsight.com/0278-0984/10> ;
   schema:url <http://site.ebrary.com/id/10186770> ;
   schema:workExample <http://worldcat.org/isbn/9781849501248> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/505145806> ;
    .


Related Entities

<http://dbpedia.org/resource/New_York_City> # New York
    a schema:Place ;
   schema:name "New York" ;
    .

<http://experiment.worldcat.org/entity/work/data/766951003#Series/advances_in_applied_microeconomics> # Advances in applied microeconomics ;
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/505145806> ; # Advertising and differentiated products
   schema:name "Advances in applied microeconomics ;" ;
    .

<http://experiment.worldcat.org/entity/work/data/766951003#Topic/business_&_economics_advertising_&_promotion> # Business & Economics--Advertising & Promotion
    a schema:Intangible ;
   schema:name "Business & Economics--Advertising & Promotion"@en ;
    .

<http://id.worldcat.org/fast/1078208> # Product differentiation
    a schema:Intangible ;
   schema:name "Product differentiation"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://viaf.org/viaf/112356054> # Jon P. Nelson
    a schema:Person ;
   schema:familyName "Nelson" ;
   schema:givenName "Jon P." ;
   schema:name "Jon P. Nelson" ;
    .

<http://viaf.org/viaf/39518042> # Michael R. Baye
    a schema:Person ;
   schema:birthDate "1958" ;
   schema:familyName "Baye" ;
   schema:givenName "Michael R." ;
   schema:name "Michael R. Baye" ;
    .

<http://worldcat.org/isbn/9781849501248>
    a schema:ProductModel ;
   schema:isbn "1849501246" ;
   schema:isbn "9781849501248" ;
    .

<http://worldcat.org/issn/0278-0984> # Advances in applied microeconomics,
    a bgn:PublicationSeries ;
   schema:hasPart <http://www.worldcat.org/oclc/505145806> ; # Advertising and differentiated products
   schema:issn "0278-0984" ;
   schema:name "Advances in applied microeconomics," ;
    .

<http://www.worldcat.org/oclc/48214843>
    a schema:CreativeWork ;
   rdfs:label "Advertising and differentiated products." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/505145806> ; # Advertising and differentiated products
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.