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Advertising and marketing law in Canada

Author: Brenda L Pritchard; Susan Vogt; Association of Canadian Advertisers
Publisher: Markham, Ontario : LexisNexis Canada, a member of the LexisNexis Group, 2015. ©2015
Edition/Format:   Print book : English : Fifth EditionView all editions and formats
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Document Type: Book
All Authors / Contributors: Brenda L Pritchard; Susan Vogt; Association of Canadian Advertisers
ISBN: 0433478934 9780433478935
OCLC Number: 911171632
Notes: Previous edition: Advertising and marketing law in Canada / Brenda L. Pritchard, Susan Vogt. Fourth edition. Markham, Ont. LexisNexis, 2012.
"ACA Driving Marketing Success."
Description: xxxviii, 586 pages ; 23 cm
Contents: Principles of advertising and marketing law --
False or misleading advertising --
Substantiating advertising claims: what you need and when you need it --
Worst case scenarios --
Price and credit advertising --
Social media --
Green marketing --
Contests and promotions --
Advertising to children --
Packaging and labelling --
Drugs and natural health products --
Cosmetics advertising and labelling --
Food advertising and labelling --
Regulation of specific sectors --
Trade-marks, copyright and other forms of intellectual property --
Talent negotiation and union issues --
Competition law issues --
Mobile marketing --
Privacy law in Canada --
Uniquely Quebec issues --
Advertising agency services agreements --
Canadiana issues --
Advertising and music licensing --
Misappropriation of personality, testimonials, and implied endorsement --
Do they really like it? Misleading product and consumer reviews --
Political advertising and freedom of expression.
Responsibility: Brenda Pritchard, Susan Vogt.

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