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Advertising and media

Author: Himanshu Pant
Publisher: Jaipur, India : ABD Publishers, 2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that's why this field offers great scope for learning. Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Pant, Himanshu.
Advertising and media.
Jaipur, India : ABD Publishers, 2007
(OCoLC)213291385
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Himanshu Pant
ISBN: 9781441658418 1441658416 1282802674 9781282802674 9789350436769 9350436760 8183761267 9788183761260
OCLC Number: 650255626
Description: 1 online resource (v, 312 pages)
Contents: Cover13; --
Contents --
Introduction to Advertising and Media --
The Basic Areas of Advertising --
Advertising and Marketing --
Advertising and Business Distribution --
The Study of Consumer Attitude and Strategy Making --
Various Advertising Sources --
Media and Advertising --
Market Promotional Strategies --
Advertising Agency and Sales Promotion --
Famous Foreign Advertising Characters --
Index.
Other Titles: Advertising & media
Responsibility: Himanshu Pant.

Abstract:

Advertising has become very important part for any product and it has become a multi billion dollar industry. Every company tries hard to win customers. Creativity is basic thing in this field and that's why this field offers great scope for learning. Understanding the media and the basics of advertising is important for beginners. This book starts with these topics. Advertising is a vast field in itself and contains many topics like understanding consumer behaviour, different promotional activities and campaigns, consumer reactions, marketing and many more. Here we have tried to cover many di.

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