skip to content
Advertising and promotion : communicating brands Preview this item
ClosePreview this item
Checking...

Advertising and promotion : communicating brands

Author: Christopher E Hackley
Publisher: London ; Thousand Oaks, Calif. : SAGE Publications, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christopher E Hackley
ISBN: 0761941533 9780761941538 0761941541 9780761941545
OCLC Number: 56963422
Description: 264 pages : color illustrations ; 25 cm
Contents: Ch. 1. Introducing advertising and promotion --
Ch. 2. Theorizing advertising and promotion --
Ch. 3. Advertising and promotion's role in brand marketing --
Ch. 4. The business of advertising and promotion --
Ch. 5. Promotional media --
Ch. 6. Sponsorship, brand placement and evolving aspects of integrated marketing communication --
Ch. 7. Advertising brands internationally --
Ch. 8. Advertising and ethics --
Ch. 9. Advertising research --
Ch. 10. Cognitive, social and cultural theories of advertising and promotion.
Responsibility: Chris Hackley.
More information:

Abstract:

Offers an account of how advertising is created and explains how advertising comes to cast its shadow over contemporary consumer culture. This book includes many case examples drawn from major  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"I enjoyed this book. It is aimed primarily at students, but will provide virtually anyone working in or near the field with new perspectives and some fresh thoughts. Like an increasing number of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/56963422> # Advertising and promotion : communicating brands
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "56963422" ;
   library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/796434159#Place/thousand_oaks_calif> ; # Thousand Oaks, Calif.
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://id.worldcat.org/fast/797762> ; # Advertising--Social aspects
   schema:about <http://id.loc.gov/authorities/subjects/sh85001172> ; # Advertising--Social aspects
   schema:about <http://experiment.worldcat.org/entity/work/data/796434159#Topic/promotie_public_relations> ; # Promotie (public relations)
   schema:about <http://dewey.info/class/659.1/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/796434159#Thing/cross_cultural_communication> ; # Cross-cultural communication.
   schema:about <http://id.worldcat.org/fast/797511> ; # Advertising
   schema:about <http://id.loc.gov/authorities/subjects/sh85001101> ; # Advertising--Brand name products
   schema:about <http://id.worldcat.org/fast/797554> ; # Advertising--Brand name products
   schema:about <http://experiment.worldcat.org/entity/work/data/796434159#Topic/reclame> ; # Reclame
   schema:about <http://id.worldcat.org/fast/1103868> ; # Sales promotion
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/796434159#Person/hackley_christopher_e> ; # Christopher E. Hackley
   schema:datePublished "2005" ;
   schema:description "This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer culture. Case examples are used to illustrate the power of advertising to portray brand 'personalities' in terms that resonate with consumers across many cultures."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/796434159> ;
   schema:inLanguage "en" ;
   schema:name "Advertising and promotion : communicating brands"@en ;
   schema:productID "56963422" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/56963422#PublicationEvent/london_thousand_oaks_calif_sage_publications_2005> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/796434159#Agent/sage_publications> ; # SAGE Publications
   schema:url <http://catdir.loc.gov/catdir/enhancements/fy0658/2004114267-t.html> ;
   schema:workExample <http://worldcat.org/isbn/9780761941545> ;
   schema:workExample <http://worldcat.org/isbn/9780761941538> ;
   umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA480089> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/56963422> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
   schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/796434159#Agent/sage_publications> # SAGE Publications
    a bgn:Agent ;
   schema:name "SAGE Publications" ;
    .

<http://experiment.worldcat.org/entity/work/data/796434159#Person/hackley_christopher_e> # Christopher E. Hackley
    a schema:Person ;
   schema:familyName "Hackley" ;
   schema:givenName "Christopher E." ;
   schema:name "Christopher E. Hackley" ;
    .

<http://experiment.worldcat.org/entity/work/data/796434159#Place/thousand_oaks_calif> # Thousand Oaks, Calif.
    a schema:Place ;
   schema:name "Thousand Oaks, Calif." ;
    .

<http://experiment.worldcat.org/entity/work/data/796434159#Thing/cross_cultural_communication> # Cross-cultural communication.
    a schema:Thing ;
   schema:name "Cross-cultural communication." ;
    .

<http://experiment.worldcat.org/entity/work/data/796434159#Topic/promotie_public_relations> # Promotie (public relations)
    a schema:Intangible ;
   schema:name "Promotie (public relations)"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001101> # Advertising--Brand name products
    a schema:Intangible ;
   schema:name "Advertising--Brand name products"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001172> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects"@en ;
    .

<http://id.worldcat.org/fast/1103868> # Sales promotion
    a schema:Intangible ;
   schema:name "Sales promotion"@en ;
    .

<http://id.worldcat.org/fast/797511> # Advertising
    a schema:Intangible ;
   schema:name "Advertising"@en ;
    .

<http://id.worldcat.org/fast/797554> # Advertising--Brand name products
    a schema:Intangible ;
   schema:name "Advertising--Brand name products"@en ;
    .

<http://id.worldcat.org/fast/797762> # Advertising--Social aspects
    a schema:Intangible ;
   schema:name "Advertising--Social aspects"@en ;
    .

<http://worldcat.org/isbn/9780761941538>
    a schema:ProductModel ;
   schema:isbn "0761941533" ;
   schema:isbn "9780761941538" ;
    .

<http://worldcat.org/isbn/9780761941545>
    a schema:ProductModel ;
   schema:isbn "0761941541" ;
   schema:isbn "9780761941545" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.