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Advertising and Psychology.

Author: Leslie Ernest Gill
Publisher: Hoboken : Taylor and Francis, 2013.
Series: Routledge Library Editions: Advertising.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms:  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leslie Ernest Gill
ISBN: 9781136663703 1136663703
OCLC Number: 843640090
Description: 1 online resource (193 pages).
Contents: Preface. 1. Introduction 2. Media 3. Advertising Research 4. The Mind 5. Attention 6. Attention Factors in Advertising 7. Apperception and Interest 8. Psychology and the Layout 9. Imagination 10. Motivation 11. Habit 12. Feeling and Emotion 13. Intelligence 14. Sympathy and Suggestion 15. Various Advertising Appeals 16. Remembering 17. Association 18. Volition 19. Conclusion. Bibliography. Index.
Series Title: Routledge Library Editions: Advertising.

Abstract:

The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purc.

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