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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36011564 Title: Advertising and public relations law Author: Roy L Moore; Ronald T Farrar; Erik Collins Publisher: Mahwah, NJ : Erlbaum, 1998. ISBN/ISSN: 0805816798 9780805816792 OCLC:36011564

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Advertising and public relations law

Author:	Roy L Moore; Ronald T Farrar; Erik Collins
Publisher:	Mahwah, NJ : Erlbaum, 1998.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Document Type:	Book
All Authors / Contributors:	Roy L Moore; Ronald T Farrar; Erik Collins Find more information about:
ISBN:	0805816798 9780805816792
OCLC Number:	36011564
Notes:	Includes index.
Description:	x, 499 p. : forms ; 25 cm.
Contents:	I. The commercial speech doctrine. Introduction -- The development of commercial speech doctrine -- Public interest information as commercial speech -- II. Governmental regulation of advertising and common speech. The Federal Trade Commission -- The SEC, the FDA, and other federal agencies -- III. Prior restraints on advertising, public relations, and commercial speech. Deceptive, fraudulent, and unfair advertising -- Professional advertising and promotion -- Products liability -- Defamation and product disparagement -- IV. Commercial speech torts. Appropriation and the right of publicity -- Public disclosure of private facts -- False light invasions of privacy -- V. Intellectual property. Trademarks, patents, and trade secrets -- Copyright -- Self-regulation by the industry -- Obscenity and indecency -- VI. Journalistic and legal issues. Journalistic privilege, free press/fair trial issues, and problems in gaining access to information -- Appendix A: Professional codes -- Appendix B: The Constitution of the United States -- Appendix C: The U.S. court system -- Appendix D: Copyright registration forms -- Appendix E: Trademark registration forms -- Appendix F: Model releases.
Series Title:	LEA's communication series.
Responsibility:	Roy L. Moore, Ronald T. Farrar, Erik L. Collins.
More information:	Publisher description

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