| 内容： |
I. The commercial speech doctrine. Introduction --
The development of commercial speech doctrine --
Public interest information as commercial speech --
II. Governmental regulation of advertising and common speech. The Federal Trade Commission --
The SEC, the FDA, and other federal agencies --
III. Prior restraints on advertising, public relations, and commercial speech. Deceptive, fraudulent, and unfair advertising --
Professional advertising and promotion --
Products liability --
Defamation and product disparagement --
IV. Commercial speech torts. Appropriation and the right of publicity --
Public disclosure of private facts --
False light invasions of privacy --
V. Intellectual property. Trademarks, patents, and trade secrets --
Copyright --
Self-regulation by the industry --
Obscenity and indecency --
VI. Journalistic and legal issues. Journalistic privilege, free press/fair trial issues, and problems in gaining access to information --
Appendix A: Professional codes --
Appendix B: The Constitution of the United States --
Appendix C: The U.S. court system --
Appendix D: Copyright registration forms --
Appendix E: Trademark registration forms --
Appendix F: Model releases. |
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