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Advertising and society : an introduction

Author: Carol J Pardun
Publisher: Chichester, West Sussex ; Malden, MA : Wiley Blackwell, 2014.
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its  Read more...

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Document Type: Book
All Authors / Contributors: Carol J Pardun
ISBN: 9780470673096 0470673095 1118587766 9781118587768
OCLC Number: 884631501
Description: xiii, 296 pages ; 24 cm
Contents: 1 Introduction: Why Does Everyone Have an Opinion about Advertising? / Carol J. Pardun --
Part I Enduring Issues --
2 The Economic Impact of Advertisting --
3 Advertising to Children --
4 Political Advertising --
5 Tobacco Advertising --
6 Alcohol Advertising --
7 Sex in Advertising --
8 Stereotypes in Advertising --
Part II Emerging Issues --
9 Direct-to-Consumer Pharmaceutical Advertising --
10 Hyper-Niche Markets and Advertising --
11 Advertising and Product Placement in Entertainment Media --
12 Advertising in Previously Hands-Off Journalistic Environments --
13 Advergames --
14 Advertising and Sporting Events --
15 Advertising to Captive Audiences --
16 Advertising and Social Responsibility.
Responsibility: edited by Carol J. Pardun.

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I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, Read more...

 
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