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Advertising as communication

Author: Gillian Dyer
Publisher: London ; New York : Routledge, ©1982
Series: Studies in culture and communication.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Gillian Dyer
ISBN: 0415027810 9780415027816
OCLC Number: 55804046
Notes: Originally published: London ; New York : Methuen, 1982.
Description: xiv, 230 pages : illustrations ; 22 cm.
Contents: The origins and development of advertising --
The new advertising --
The new media --
The effects of advertising --
What do advertisements mean? --
Semiotics and ideology --
The language of advertising --
The rhetoric of advertising.
Series Title: Studies in culture and communication.
Responsibility: Gillian Dyer.

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