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Advertising as communication

Author: Gillian Dyer
Publisher: London ; New York : Routledge, ©1982
Series: Studies in culture and communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also  Read more...

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Document Type: Book
All Authors / Contributors: Gillian Dyer
ISBN: 0415027810 9780415027816
OCLC Number: 55804046
Notes: Originally published: London ; New York : Methuen, 1982.
Description: xiv, 230 pages : illustrations ; 22 cm.
Contents: The origins and development of advertising --
The new advertising --
The new media --
The effects of advertising --
What do advertisements mean? --
Semiotics and ideology --
The language of advertising --
The rhetoric of advertising.
Series Title: Studies in culture and communication.
Responsibility: Gillian Dyer.

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