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Advertising as culture

Author: Chris Wharton
Publisher: Bristol, UK ; Chicago, USA : Intellect, Limited, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Chris Wharton
ISBN: 9781841506142 1841506141
OCLC Number: 826453352
Description: vi, 229 pages : illustrations (some color) ; 23 cm
Contents: Chapter 1 Advertising --
a way of life / Tony Purvis Purvis, Tony 13 --
Chapter 2 Advertising research / John Fenwick Fenwick, John, Chris Wharton Wharton, Chris 33 --
Chapter 3 Spreads like butter --
culture and advertising / Chris Wharton Wharton, Chris 53 --
Chapter 4 Handbags and gladrags --
the rise and rise of accessories in fashion and advertising / Hilary Fawcett Fawcett, Hilary 81 --
Chapter 5 Music and advertising --
a happy marriage? / Judith Stevenson Stevenson, Judith 95 --
Chapter 6 The cultural economy of death --
advertising and popular music / Paula Hearsum Hearsum, Paula 109 --
Chapter 7 Art and advertising --
circa 1880 to the present / Malcolm Gee Gee, Malcolm 127 --
Chapter 8 On-line digi-ads / David Reid Reid, David 143 --
Chapter 9 Selling politics --
the political economy of political advertising / Andrew Mullen Mullen, Andrew 161 --
Chapter 10 Media and advertising --
the interests of citizens and consumers / Monika Metykova Metykova, Monika 191.
Responsibility: edited by Chris Wharton.

Abstract:

This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.

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